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Program Details

Mastering eCommerce Masterclass

Course Description

This intensive course is designed for participants to benefit from a comprehensive overview of E-commerce and understand the different components that are required to start and run an E-commerce business. The course is also designed to enable participants to evaluate E-commerce capabilities and platforms and help future-proof their business in a competitive landscape. The course will also aid participants master strategies to optimize their customers’ digital experience and equip them with tools to maximize loyalty, and thus, profits.


Pre-Requisite

  • Delegates should have an existing website or landing pages.
  • Internet Marketing Associate course.


Course Outline

  • Day 1 : Introduction to eCommerce platforms, trends and tools
  • Day 2 : Planning to sell online, eCommerce fundamentals
  • Day 3 : Building your eCommerce strategy
  • Day 4 : How to optimize your eCommerce to deliver role


Exam Code/ Name

TS Exam


Course Objectives

  • Understand the different components that are required to start and run an E-commerce business.
  • Evaluate their existing E-commerce capabilities and readiness.
  • Compare ‘Best of Breed’ platforms for suitability to specific local requirements.
  • Measure and optimize their E-commerce business from both an operational and a customer perspective.
  • Understand the consumer “decision tree” when shopping online and ways to best optimize sites to maximize sales and minimize kart abandonment.
  • Utilize tools and techniques to manage promotions and cross-selling to ensure maximum retention and loyalty.
  • Implement a strategic framework for gauging, as well as, delivering an optimal experience for their customers across channels.


Linked programs

Mastering Marketplace eCommerce


Website

Courses

Mastering eCommerce MasterclassOverviewThis intensive course is designed for participants to benefit from a comprehensive overview of E-commerce and understand the different components that are required to start and run an E-commerce business. The course is also designed to enable participants evaluate E-commerce capabilities and platforms and help future proof their business in a competitive landscape. The course will also aid participants master strategies to optimize their customers’ digital experience and equip them with tools to maximize loyalty, and thus, profits.Program objectivesBy the end of the course, the delegate shall: Understand the different components that are required to start and run an E-commerce businessEvaluate their existing E-commerce capabilities and platformsMeasure and optimize their E-commerce business from both an operational and a customer perspectiveUnderstand the consumer “decision tree” when shopping online and ways to best optimize their sites to maximize sales and minimize kart abandonment.Utilize tools and techniques to manage promotions and cross-selling to ensure maximum retention and loyaltyImplement a strategic framework for gauging, as well as, delivering an optimal experience for their customers across channels.Course outline: Day 1(Module 1)Understanding the landscapeThe E-commerce ecosystemThe age of the digital consumerGlobal and regional ecommerceCreating your ecommerce strategy Why sell online? To satisfy the customer!Understanding the main e-commerce platforms and their benefitsThe power of cash-inFulfillmentThe challenges of International fulfillment Website Optimization StrategiesThe ecommerce funnelsOperational effectivenessDay 2(Module 2)The key technology and consumer changesGrowing the bottom lineHow to optimize your site’s customer experienceHow can I help you? Marketing your websiteWho are your customers?Your promotional calendarCustomer retentionIncreasing your share of your customers’ walletDriving Customer EngagementFuture-scopingThe new Alphabet of E-commerceMind the GapDay 3(Module 3)Optimizing E-commerce: End-to-end Customer ExperienceThe Customer Experience Fundamentals  What gets measured gets doneDelivering Seamless Omni-channel Customer ExperiencesDay 4(Module 4)Customer Engagement Strategies  Moving beyond numbersCustomer touch-points and communicationUnderstanding customer mindsets by touch-pointThe power of languageVoice of Customer