• 11th Floor, Gulf Executive Office, Bldg. 15, Road 380, Blk. 338 P.O.Box 10602, Manama, Bahrain

  • +973 17746746

  • info@thinksmartbh.com

Program Details

Mastering Digital Marketing

21st - 24th October 2019


Program Summary

This course will equip participants with the knowledge, confidence, tools and techniques to build and refine the right digital marketing strategy for your organization. The creative use of data in digital marketing, rather than just working with a set of statistics, may provide more useful insights.

A comprehensive training course for professionals seeking to achieve competitive advantage by understanding and implementing effective long-term digital marketing.


Program Objectives

By the end of the course, the delegate shall:


  • Learn how to create your digital marketing strategy and a specific framework by which to devise it
  • Obtain deep understanding on the relevant key performance indicators to measure Digital Marketing success
  • Understand the arsenal of tools available for you to promote your business or product using the most popular and effective digital and social media channels
  • Analyse the impact of your social media strategy
  • Discover ways to be able to adapt your digital marketing strategy in real-time
  • Learn how to set a long-term digital content strategy, which will be maintained fresh with ideas whilst consistent in delivery
  • Understand how to use digital marketing to drive commercial objectives and generate sales 


Course outline

 

Day 1

(Module 1)

Focus on Engagement: The Digital Customer (The age of the digital consumer)

  • Digital Marketing Fundamentals
  • The Digital Marketing Strategy 6-part Framework
  • Building Online Customer
  • The Power of Mobile
  • Customer Segmentation
  • Engagement Strategy Case Study – Made.com


Day 2

(Module 2)

Focus on Conversion and Retention

  • Conversion Optimization
  • Build for usability and web design
  • Conversion planning – case study
  • Segmentation – based targeting
  • Online Brand Monitoring
  • Building Omni-channel relationships

Day 3

(Module 3)

Analytics and Strategy Refinement

  • Content to drive engagement
  • Analytical tools to win new customers & retain existing customers
  • Cost Analysis – is CPC the real metric? Customer Lifetime Value
  • Integrated offline – online marketing
  • Marketing Automation

Day 4

(Module 4)

Practical Exercise

  • Digital Marketing Strategy
  • Case Study: Measurement and Strategy